Web Marketing
In today’s competitive market, ranking ahead in search results is must. As per a famous saying, all after 3rd position of Google search results is dead. So after numerous efforts of creating shop, preparing content, products; even if you don’t get traffic and revenue, your efforts are just got wasted.
We, at 2ndfuse, have mastered the SEO strategy for betterment of your online visibility and thus bring you tons of traffic. We follow best practices to ensure you maximum possible traffic and conversions. Whether you are a startup or a large enterprise, you can trust us to hand on Magento store optimization for fruitful and proven results.
Our Magento SEO service includes:
- Website Analysis
- Keyword Research and optimization
- Content Improvement
- Link Building
- Google Analytics and Webmaster tools integration
- Site Speed Optimization
- URL Building and optimization
- Meta data preparation
Pay per click
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.
Mobile Marketing
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now avaialable on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Consider:
- 80% of internet users own a smartphone.
- Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
- Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.
Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.
Get brand exposure, be found, welcome more website visitors and start getting more conversions with Magento SEO service by 2ndfuse.